Human touch and skin-to-skin contact such as hugging are incredibly powerful in ensuring babies thrive physically and emotionally.

The Miracle of Hugs

Huggies® has always believed in the power of hugs. We are proud to have awarded Huggies® No Baby Unhugged Hospital Hugging Grants to over 30 hospitals across the country to help NICU babies get the hugs they need, even when moms and dads can’t be there to give them. See why we believe and how we’ve helped to ensure more hospitals establish hugging programs so that all babies get the hugs they need.

The Power of Human Touch for Babies

Over 600 scientific papers have been published on the effects of human touch on babies. Huggies® commissioned the Canadian Association of Pediatric Health Centres to summarize the science, revealing opportunities for parent education and the potential for volunteer hospital hugging programs.
Download Whitepaper

Hug Plan for Families

Share this complimentary Hug Plan tool with expecting moms that helps outline how their newborn will receive skin-to-skin contact after birth.
Download Hug Plan Tool